Not just the what, but the why.
Community Research is a Swiss market research institute specialising in community-based market research. Through personally verified communities, we gather high-quality responses and understand not just what people decide, but why.
Our approach to understanding the why
Our studies combine structured surveys with in-depth insights into attitudes and motivations.
The questions we answer
Why are products accepted or rejected? Where do uncertainties arise in the process? How is communication actually understood?
What we offer
Community studies, qualitative interviews, UX testing and quantitative online surveys – tailored to your research question and project.
What sets us apart
Our research is immediately actionable. We translate perspectives into concrete impulses for product, brand and communication.
How Community Research works
- We work with established communities of personally verified participants
- They answer structured questions and explain their assessments directly
- They evaluate concepts, test prototypes or share their perspectives
This includes a specifically built young community (aged 16–30) for research questions concerning younger target groups.
With Community Research, we find enough answers to convince and enough depth to understand.
Ornella Ragaz, Founder and Research Lead
