Services
Full-service market research institute
Community Research is a full-service market research institute, supporting companies with research projects from the initial question through to the preparation and presentation of results.
At the heart of our work are community-based studies that combine structured surveys with in-depth insights into attitudes and motivations. You can find out more about the methodology of community-based research on the methodology page, and examples of typical research questions on the Use Cases page.
In addition, we offer further market research services, depending on the research question and project.
Community studies
Community studies form the core offering of Community Research.
The studies are conducted directly within the communities and combine structured surveys with targeted in-depth exploration through open questions and reasoning.
Typical elements of a community study:
- structured questionnaire with closed and open questions
- follow-up questions asking for reasoning on key responses
- interactive question types (e.g. image evaluations or assignment tasks such as card sorting)
- use of short UX tests with clickable prototypes
- fieldwork typically 5–8 days
Open questions
Open questions play a central role here. Participants explain their assessments directly in the questionnaire, so that results are not only measured but also become traceable.
Further formats
Depending on the research question, community studies can also include other formats, such as diary studies, moderated discussions in community forums or creative tasks in which participants capture their impressions in the form of collages or image collections. Product tests or tastings can also be organised through the communities.
Qualitative interviews and UX tests
In addition to community studies, Community Research also conducts interviews and UX tests.
These include in particular:
- in-depth interviews with target groups
- UX tests of digital products or prototypes
- exploratory conversations on new topic areas
Participants are recruited either from the communities or through partner institutes, depending on the research question. Interviews and tests are designed, moderated and analysed by Community Research.
These studies can also be used to explore findings from community studies in greater depth in a targeted way. You can find examples of typical research questions on the Use Cases page.
Quantitative online surveys
In addition to community-based studies, Community Research also offers quantitative online surveys.
For these, Community Research works with established partner institutes and panel providers. This makes it possible to deliver larger sample sizes or representative studies.
This form of research is particularly suited to:
- broad-based quantitative studies
- representative surveys
- larger sample sizes outside the communities
Combination
For certain projects, it makes sense to combine community studies with representative quantitative surveys. While representative studies provide a broad picture of the population, community studies offer in-depth insights into attitudes, motivations and decision-making processes.
Working with market research institutes and consultancies
Community Research also works with other market research institutes and consultancies.
Our studies can be used, for example, to explore quantitative results in greater depth or to gain additional insights into target groups.
Typical collaborations include:
- exploring and contextualising quantitative studies through community-based research
- complementing consulting projects with empirical insights from target groups via larger sample sizes outside the communities
You can find more about how Community Research works on the page methodology.
